SEO

 

 SEO

WHAT IS SEO?

        SEO is an acronym for Search Engine Optimization. It is one of the techniques in Digital Marketing. Through SEO one can attain the customers easily in search engines. probably, SEO is the best technique to promote your product or service. Through SEO we can easily target the specified audience for our product or service. The main reason to choose SEO is we can easily audit the audience or customers and we can easily improve our organization. Tools are also available for SEO to audit the audience. SEO is a best technique to improve your website by checking domain and page Authority by On-page SEO and generating backlinks by Off-page SEO. 

TECHNICAL-TYPES OF SEO:

        There are two types of SEO. They are:

1. ON-PAGE SEO and

2. OFF-PAGE SEO

ON-PAGE SEO:

    An on-page SEO technique is used to optimize your website tactics like:

1. HTML tags,

2. Meta Description, 

3. Meta Title,

4. Robots.txt, 

5. URL structure, 

6. Internal linking, 

7. Page performance, 

8. Internal linking etc..,

OFF-PAGE SEO:

    Off-page SEO is used to generate the backlinks for your site. Through organic search,one can effectively attain the result. Various techniques included in Off-page SEO to generate backlink. some of the techniques are:

1. Classifieds or Ad posting,

2. Book Marking,

3. URL or Ping submission,

4. Article Submission,

5. Forum Submission,

6. Image Submission, 

7. Blog Submission,

8. Guest Posting etc..,

SEO AUDITING TOOLS:

    Nowadays many are started to invest in Digital Marketing. In Digital Marketing SEO(Search Engine Optimization) plays a vital role to popularize the website in the search engine. SEO auditing is a time-consuming process to audit the customer or audience by using tools. 

There are numerous SEO audit tools. Some are:

1. Woorank,

2. Raven tools,

3. Moz,

4. Semrush,

5. WebCEO,

6. SpyFu,

7. SEO site checkup,

8. Found's SEO audit tool,

9. Seoptimer and

10.Screening Frog.

PROS AND CONS OF SEARCH ENGINE OPTIMIZATION:

PROS:

1. Free,

2. Localized traffic,

3. Customer-friendly,

4. Easy Audit and 

5. Easy to target audience.

CONS:

1. Targeted by competitors,

2. Penalities by Google,

3. Black hat SEO,

4. Slow result and

5. No promises.

ALAS!!! Now I believe that you came to know the basics of SEO

"HAPPY READING!!!"

AUTHOR:

 - NARMADHA RAVI

I'm one of a runner behind the study of Digital Marketing My passion is towards the guide of digital marketing for a brand or business growth. A good technician in Digital Marketing and SEO ANALYST. Any queries contact_@: nblog.digitalguide@gmail.com.